Chorzów Cultural Centre is one of the most active cultural institutions in Silesia. Concerts, exhibitions, festivals. Alternative and pop culture. Workshops, organized classes and engaging the local community in creating culture. See how culture is done! Facebook
Need
What to do in order to reach teenagers and youth – a new target group of the activities of ChCC? How to increase involvement in social media? How to use, among others, Facebook to promote events that are happening in the Chorzów Cultural Centre? These questions needed good answers, developing them into a strategy and … implementing!
Answer
After a detailed analysis of the target groups and the offer of the Chorzów Cultural Centre, we developed a communication strategy in social media. In addition to activities on the existing Facebook page, we started communication on Instagram. We created original graphics supporting the message. We are regularly implementing advertising campaigns, thanks to which invitations to events organized at the ChCC reach not only the inhabitants of Chorzów, but also the Silesian agglomeration.
