Pilkington is a part of the worldwide NSG Group brand. It is one of the largest producers of glass and glass products. The glass panels produced by them are mainly used in cars and architecture. The brand has its branches in Poland – in Sandomierz, Chmielów, Białystok, Bydgoszcz, Kraków, Ostrołęka, Skierniewice, Szczecin and Wrocław.
See how beautiful glass houses can be: Pilkington: Pilkington
For the Pilkington brand we developed a communication strategy in social media – from communication persona, through communication lines to a detailed schedule of publications on Facebook and Twitter. Of course, it couldn’t be done without a dedicated visual identity, which also inspires foreign branches of the Pilkington brand.